012: 5 Questions To Ask Before Pressing Record

This episode is dedicated to all of you who want your videos to actually do something for your business, rather than just be a tick-box exercise in content creation where you’re really just slinging spaghetti at the wall.

Now, don’t get me wrong, the seeing what sticks technique is tried and tested by 99% of us online biz owners, myself included. But there is a slightly better way to do things that may reduce some of the frustration.

While strategy isn’t in my wheelhouse as such, the process of creating video content very much is, so I’m going to share with you the 5 questions you should be asking yourself before you press record to help make your videos work for you, instead of the other way around.


006: What To Video

This week I want to chat about what to video, because … well, in the interests of transparency, because I’ve been struggling to figure this out myself and I thought I’d work my way through a process and, why not, at the same time help you!

Knowing what to video is something I get asked a lot, but before I dive in I want to make it very clear that I am not a strategist. That’s not my idea of fun. Fun is in the delivery of the content, and how it’s edited together for me. Fun is in the experimentation.

But you can’t do any of that if you don’t have a topic to start from, which is why you’re getting a podcast episode on what to video. I don’t think this is going to be a particularly long episode, but hopefully it’ll be helpful!