Let’s chat about something everyone worries about, why your videos suck. I know, I’m hitting you where you hurt today, but I promise it’s all going to be okay.
What no one really tells you is that your videos are supposed to suck when you first start out. Everyone’s do, and you’re no different. This isn’t likely to be one of those things where you’re magically good at it on the first try, and if you are one of those people where a lot of things are magically easy for you then this is going to be a shock to the system. But I want you to understand that just because your videos suck, that doesn’t mean they’ll always suck.
I’m loving today’s topic, because getting people to go on camera can sometimes be like dragging them kicking and screaming towards a scary thing. A rollercoaster, I’m afraid of rollercoasters so it’s like dragging me literally kicking and screaming towards a rollercoaster. I have no shame in that situation, I’m going all out to never get on that thing even though I feel like I should, and that feels a bit like the people who want to get on camera but aren’t. So I’m digging into some of the lies people believe about being on camera, maybe you believe some or all of them too. These are by no means exhaustive, I wanted to keep this episode short and sweet after all … insert cheeky winky face here.
performance, mindset, filming
I had an amazing chat with Vanessa Smith about how she's used live video in a previous business, and how she's planning on incorporating it into her new coaching business.
Her insights into the mindset required, the innovative content ideas, and the deep underlying belief she has that connection is the most important thing made this a dream convo.
Take a listen to hear what she had to say about using live video to create a genuine connection with your audience.
One of the things I hear a lot is people saying they can’t do video because they’re an introvert. They’re too introverted to be able to get on camera. And to that, I say bullsh*t. I’m calling bullsh*t on that excuse, in a totally loving way of course. But bullsh*t.
I think part of the reason why people say they’re too introverted for video is because there’s a general misunderstanding out there of just what being introverted really means. So in today's episode, I'm talking about what being an introvert really means, and why it shouldn't stop you getting on camera.
You'd think that something as simple as being ourselves would make showing up on camera authentically super easy. Ha, how wrong you would be! Because we are not single layer cakes of chocolatey goodness, we're multi-facted humans, complex, emotional, slightly nuts, and each of us completely unique, and how we show up is dependent on a lot of factors. So in this episode I'm talking about how to show up as yourself on camera in a way that's authentic to you.
I'm super excited to share the chat I had with Halley Gray of Evolve + Succeed about how she uses humour to help her biz stand out. It was one of the first things I noticed about her (along with her enthusiastic use of the f-bomb and hilarious gifs), so y'know, it obviously works.⠀
We chatted about how she's using video for her business, what her expectations were and what actually happened (not quite the same thing), and broke down how to use humour to help you stand out. Because it's not a joke, it really does work, and Halley's done the math to prove it.⠀
Take a listen to hear how humour impacts her conversions, and maybe take away some new ways of doing things that'll help yours.
performance, planning, mindset, editing
Today I wanna talk about the shit people do in their videos that actually undermines their expertise, because if you want your videos to reflect the level of professionalism you bring to every other part of your business, then you need to make sure your videos aren’t taking you out at the knees without you realising it.