The Video Coach

Tors Grantham

Get On Camera Challenge

Day 3

 
 

Exercise

We're going to build onto yesterday's exercise, even though these are both things you can be doing independently in the future to help you moving forward.

It's not enough to just get used to the camera pointing at you, you have to get used to the idea of talking to it in a confident, relaxed way. You also have to start getting used to the idea that how you think you look and sound isn't the way the rest of the world hears or sees you. There's a really simple reason for this, and it's because you are literally the only person in the world who hears and sees yourself like you do: mirror-imaged and partially through your jawbones and from the inside.

Exposure therapy to those differences are just as important as getting used to the camera, so bear in the mind that to get better on camera means watching yourself back and learning. You have to pay attention to what works and what doesn't and do it in a way that's objective.

But first, you need to start practicing!

Here's what I want you to do:

+ I want you to start talking to the camera. Still no need to film, but just get used to addressing the camera - make sure you're addressing the lens and not the screen, there's a subtle difference in eyeline that can make a huge impact so start creating that habit now

+ I also want you to start talking to yourself in any reflective surface you can and pretend to be on camera. For example, when I'm washing up I address the window in front of the sink and practice being on camera. Ditto for brushing my teeth (although that's mostly muffled and more in my head, haha)

+ You can also spend any long drives practicing delivering content while pretending to be interviewed or filming for your business

+ Practice, practice, practice - this only works through repeated exposure

Your exercise yesterday was to get used to the device and the action, with none of the pressure of actually recording, so you'd gradually become more comfortable with the idea of being on camera. Picturing yourself on camera, on screen, and succeeding will also make a huge difference. This really does take practice, but it was the single most useful trick I used to help me get used to the idea of being on screen. Visualisation can help trick your brain into thinking it's already done the thing, which removes a lot of the stress and nerves associated with it.

Because this takes practice, consider this your on-going action step if you're really struggling with stepping in front of the lens. Take as long as you need with this, but do keep pushing forward.