Do you feel like you’re not seeing the results you want from your videos?
The majority of your email subscribers are probably going to come from your cold audience - that’s the group of peeps who know you the least (and therefore have the least amount of trust in you).
Here’s four common reasons small business owners like you aren’t growing your email list through video content, and what to do about it.
Authenticity - it seems to be an elusive quality that, when combined with the website you’ve built, is rumoured to bring all the visitors to your yard. There’s a lot of chat online about being authentic, and how important it is that you stick to authenticity or risk losing your fan base once they discover you’re nothing like the person you’ve been pretending to be. But there seems to be less chat online about how you start being authentic in the first place.
As I’ve been figuring out my business and how I want to present myself, the question of authenticity and what that actually means smacked me over the head like a tree falling, alone, in the middle of a forest.
If no one online knows the real you, are you really being inauthentic?
Perhaps more importantly; does it even matter?
Stumped on what video to create next? Or at all? Sometimes you can’t see the wood for the trees. Sometimes you don’t even know the thing in front of you is a tree at all.
There's a list of five things that I believe make a video great, in order of importance sound is probably at the top of that list. But it's not as easy as asking your favourite Facebook group for recommendations, there's a good chance you'll end up with something that won't work for you. Because, mics? Not all microphones are made equally ... or suited to every environment or voice.
Thing number 193 that no one tells you: not all video cameras are created equally. The money's in the lenses (and therefore most of the cost). Pro is not required. And other stuff you should probably know before you drop a wad of cash on something that you may not even need.
Not sure if video is something you should take the time to investigate, let alone invest in? Let me convince you.