What Does Being Authentic Really Mean?

Authenticity - it seems to be an elusive quality that, when combined with the website you’ve built, is rumoured to bring all the visitors to your yard. There’s a lot of chat online about being authentic, and how important it is that you stick to authenticity or risk losing your fan base once they discover you’re nothing like the person you’ve been pretending to be. But there seems to be less chat online about how you start being authentic in the first place.

As I’ve been figuring out my business and how I want to present myself, the question of authenticity and what that actually means smacked me over the head like a tree falling, alone, in the middle of a forest.

If no one online knows the real you, are you really being inauthentic?

Perhaps more importantly; does it even matter?

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How To Pick The Right Microphone For Your Business

There's a list of five things that I believe make a video great, in order of importance sound is probably at the top of that list. But it's not as easy as asking your favourite Facebook group for recommendations, there's a good chance you'll end up with something that won't work for you. Because, mics? Not all microphones are made equally ... or suited to every environment or voice.

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