Everyone's telling you video's the way forward
But, let's face it, it's not that easy. If it were, all those people talking about video would actually be doing it.
Video shouldn't feel so stressful. It should feel like a long, cool drink with a friend: fun, stress-free, an easy yes, not making you feel like hiding in a corner until the camera goes away. This is about taking your business to the next level. Connecting with your audience in a meaningful way.
Video is becoming more and more important in the online business space, and as a coach or course creator making that connection with your audience is vital when video plays such a huge part of your biz.
The problem is that video scares and/or overwhelms a lot of people. So instead of using a tool that's so powerful it can create an emotional response in 30 seconds or less, most people avoid it.
The plus side is that because most people avoid it, you and your business have an opportunity to stand out from the crowd.
Of course the downside is that you have to get over your aversion to video first. Because the truth is, there's more to video than just word-vomiting at a camera. It's storytelling, and positioning. It's branding and pacing. It's a cocktail of ingredients where the tiniest details can totally change the experience.
You’re handling everything, running the show. You're a mover. Maybe even a shaker. But video just overwhelms you.
Set up the lighting and backdrop (that you don't know how to use). Get the camera framed properly. Say stuff that's not gibberish. Clean the audio, slice and dice the footage, mix the music. The list goes on and on. That one time you sat down to try, seven hours disappeared without you noticing.
And you've got better things to do than try to find the right tutorials t watch, hunt down all the tips, tricks, and filming how-to's, or learn how to use all the editing software you've downloaded to your computer.
Let's not forget the nerves that stop you getting on camera in the first place, making the idea of video feel out of reach. I know that feeling well, and because my thought processes are sometimes a little bizarre, it's also why I started working in television production. Not the whole reason admittedly, but it was up there.
Because no one could make me go on camera if I worked in telly.
Much to my surprise (and possibly yours), it actually worked.
Which may be the perfect time to introduce myself ...
Random Shit About Me
- I have the sense of humour of a five year old. No, seriously, the jokes on cereal packets are hysterical.
- I co-habit with a Northern Inuit. And a cat. But the Northern Inuit is what draws the most attention because he looks just like a wolf. Except he's soft as shit and still likes to try to climb in my lap for a cuddle whenever he's not feeling very well.
- I've travelled a lot. Well, I say a lot. I've lived in New Zealand for a year, then Australia for a year. I've moved from my native England, just outside of London, to the south of Wales. That's a lot, right?
- My favourite cocktail is a Pimm's No 1 Cup. I literally drink it all summer long.
- I don't brush my hair. Can you tell? Actually, that's a bit of a fib, I brush my hair before I wash it. And I only wash it twice a week, How To Be Parisian was a very influential book for me.
- My favourite kind of music is soundtracks.I'm not up on popular music, I don't listen to the radio (or own a television), but I do love a good movie or series soundtrack.
- I'm obsessive/compulsive around movies. I will watch the same movie over and over and over again, on the same day. It's like having an old friend in the houes, plus it means I can get on with thinking about the things I need to do instead of fighting the need to watch the movie in question.
- I'm woo woo as fuck. Fair warning
Tors is a television professional, who studied all aspects of television production before launching her career spanning almost a decade. She's worked with a BAFTA nominated production team, has her own entry on imdb.com, and has even walked the red carpet several (terrifying) times. She's had chips thrown at her by David Tennant (it was an accident, he's got terrible aim), she's interviewed some amazing actresses, and she attended the cast and crew screening of Empire Strikes Back at the grand old age of four. Now she lives in Wales with a large dog and a small cat, where she uses the knowledge she gained in her television years and beyond, to help online biz owners step in front of the camera and connect with their audience.