EVERYONE'S TELLING YOU VIDEO'S THE WAY FORWARD
But, let's face it, it's not that easy. If it were, all those people talking about video would actually be doing it.
Video shouldn't feel so stressful. It should feel like a long, cool drink with a friend: fun, an easy yes, not making you feel like hiding in a corner until the camera goes away. This is about taking your business to the next level. Connecting with your audience in a meaningful way.
Video is becoming more and more important in the online business space, and as a coach or course creator making that connection with your audience is vital when video plays such a huge part of your biz.
The problem is that video scares and/or overwhelms a lot of people. So instead of using a tool that's so powerful it can create an emotional response in 30 seconds or less, most people avoid it.
The plus side is that because most people avoid it, you and your business have an opportunity to stand out from the crowd.
Of course the downside is that you have to get over your aversion to video first. Because the truth is, there's more to video than just word-vomiting at a camera. It's storytelling, and positioning. It's branding and pacing. It's a cocktail of ingredients where the tiniest details can totally change the experience.
You’re handling everything, running the show. You're a mover. Maybe even a shaker. But video just overwhelms you.
Set up the lighting and backdrop (that you don't know how to use). Get the camera framed properly. Say stuff that's not gibberish. Slice and dice the footage, mix the music. The list goes on and on. That one time you sat down to try, seven hours disappeared without you noticing.
And you've got better things to do than try to find the right tutorials to watch, hunt down all the tips, tricks, and filming how-to's, or learn how to use all the editing software you've downloaded to your computer.
Let's not forget the nerves that stop you getting on camera in the first place, making the idea of video feel out of reach. I know that feeling well, and because my thought processes are sometimes a little bizarre, it's also why I started working in television production. Not the whole reason admittedly, but it was up there.
Because no one could make me go on camera if I worked in telly.
Much to my surprise (and possibly yours), it actually worked.
which may be the perfect time to introduce myself ...
Yo, I'm tors
And I'm a recovering camera-phobe. I'm a classic introvert, INFJ, hiding in the corner, not even at the party because wow too many people. I'm shy to boot, which made video a whole passel of awful. I have never wanted to be the centre of attention, and having a camera pointed at me used to make me feel sick.
Unlike a lot of other video coaches, I was never trained to be in front of the camera. I've worked hard to get over my fear of going on camera, but the gut churning terror isn't something I've ever forgotten. My training and experience - not just in television production, but in media and communication and coaching - has given me a unique perspective. Combined with my no-bullshit but supportive approach, I'm passionate about helping other women find their voice, learn to stand in their own power, and make video accessible and less terrifying for the introverted and the irreverent. If you've been putting it off, now's the time to get your video shit together.
Back around 1992, I was introduced to a wonderous new invention: the internet. I can still remember the first site I ever visited (NASA). I was seventeen years old, I had no clue how this invention was going to impact my life or how it would kick start a lifelong love affair with everything online.
My friend, whose dad was the first person I knew to install the internet, didn't stop there. She told me she thought I should go work in television because I liked watching all the behind the scenes featurettes that were sometimes on VHS movies. I thought she was mad, you couldn't just decide to go work in television! Surely you had to be born into a family who worked in television, like royalty. So I did nothing about it and thought that idea was done.
Turns out, I was wrong ...
1992 ... ish
The internet blew my mind and was possibly my first love
I was given mandatory communication training by the call centre I was working for, they were big on teaching us how our words and behaviour impacted other people
They also introduced me to the Apple Mac and I fell in love all over again
I stole a prospectus to Ravensbourne College that was meant for my sister, and enrolled in a HND in Professional Broadcasting. Turns out my friend was right, it was easier to work in television than I'd thought
Finished college and promptly took off for two years overseas
Moved to London, started working in television
Moved to Cardiff to work with the BBC making behind the scenes programmes for Doctor Who, Torchwood, Being Human and Merlin
Burned out and quit television
After several months of nobody hiring me, I tried starting my own content writing business ... it did not go well
Go work in corporate out of sheer desperation for human contact, took a while to adjust. Gave basic media training to an Exec for an on-camera interview and was surprised how much I enjoyed it
Discovered podcasts ... fell in love for the third time
Suffering severe anxiety and panic attacks, I lose my shit and quit. Started my own business for the second time
Began seriously working on my fear of going on camera, started taking courses on coaching
Pivoted my business from video editing to video coaching, incorporating that communication training I received, taking courses on media training, and bringing in the coaching lessons I'd learned
random shit about me
- I have the sense of humour of a five year old. No, seriously, the jokes on cereal packets are hysterical.
- I co-habit with a Northern Inuit. And a cat. But the Northern Inuit is what draws the most attention because he looks just like a wolf. Except he's soft as shit and still likes to try to climb in my lap for a cuddle whenever he's not feeling very well.
- I don't brush my hair. Can you tell? Actually, that's a bit of a fib, I brush my hair before I wash it. And I only wash it twice a week, How To Be Parisian was a very influential book for me.
- My favourite kind of music is soundtracks.I'm not up on popular music, I don't listen to the radio (or own a television), but I do love a good movie or series soundtrack.
- I'm obsessive/compulsive around movies. I will watch the same movie over and over and over again, on the same day. It's like having an old friend in the house, plus it means I can get on with thinking about the things I need to do instead of fighting the need to watch the movie in question.
- I'm woo woo as fuck. Fair warning