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Video is like a cocktail

the secret to success is in the recipe

as coaches, course creators, and creatives, being able to connect with our audience through video is more important than ever, but getting there can feel impossible. I'm here to tell you it doesn't have to be. 


As a digital small business owner, there's never been more pressure to get on camera. Livestreams, YouTube, social media algorithms, all calling your name and demanding your content.

It's resulted in a lot of conversations around video, like the ones in this video. But, to be honest, they're the wrong questions to ask.

It doesn't matter what you film on or where you post it, they will not come if your content doesn't connect.

Your performance has the biggest impact on content. And let's not ignore the elephant in the room, when you're so nervous you won't get on camera in the first place.

#realtalk, that's no longer an option. Which is why I focus on helping other business owners overcome their video blocks, so you can get on with growing your business with video.


Meet Your Videologist

Tors is a television professional, who studied all aspects of television production before launching her career spanning almost a decade. She's worked with a BAFTA nominated production team, has her own entry on, and has even walked the red carpet several (terrifying) times.

She's had chips thrown at her by David Tennant (it was an accident, he's got terrible aim), she's interviewed some amazing actresses, and she attended the cast and crew screening of Empire Strikes Back at the grand old age of four. 

Now she lives in Wales with a large dog and a small cat, where she uses the knowledge she gained in her television years and beyond, to help online biz owners step in front of the camera and connect with their audience.


Welcome to Video Matters


The podcast dedicated to giving you a no-bullshit look at what it takes to build relationships through video. This is for the scared, the overwhelmed, and the awkward as fuck, and all those who believe diy doesn't have to mean amateur but don't know where to start ...

Welcome to Video Matters, the podcast.

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